When a wool carpet is new...
You'll notice a number of things.
Small balls of fluff appearing.
Perfectly normal with a new carpet. Just vacuum them off.
"Sprouting tufts"
Again quite normal with a new carpet. Trim them with sharp scissors. Don't pull, you may damage the pile.
Shading and footmarks
All carpet show tracking. Hard twist or patterned carpet show less. So if the thought bothers you try one of these.
Extra length on stairs
Good fitters leave an extra length of carpet tucked behind at the bottom or top step so the carpet can be repositioned to avoid wear at the edges of the steps.
Important
It pays to invest in good underlay. Ask your Salesman for advice.
Cleaning
Vacuuming
Vacuum once a week at least. More often where the carpet gets a lot of wear.
(Caution: Don't use a beater-bar vacuum on loop pile and shag pile carpets). In in doubt, ask your salesman.

Raking
You should fluff up a long pile occasionally with a special light weight rake. (obtainable at most good outlets).
Deep cleaning and Shampooing
This shouldn't be necessary more than every few years if you vacuum regularly.
Always use a neutral dry foam shampoo of good quality and follow instructions carefully. Vacuum thoroughly before shampooing and brush the carpet the way the pile wants to go afterwards.
Don't get the carpet too wet: you could distort the pile and backing.

Aerosol foam shampoo
Good for quick, light cleaning of small areas. Find one that isn't too sticky and follow instructions carefully.

Spray extraction cleaning
This really is a professional job and only necessary for very dirty carpets.

Absorbent powder
Useful for freshening up a carpet and when you haven't time to wet-clean.

Stain repellents
As a rule not to be recommended for wool. They tend to encourage dirt.

Heavy indentations
Wool carpets mark less than others.
Put furniture cups under items and move furniture regularly.

Cigarette burns
Wool won't burn or melt. Brush scorch marks away with your fingers, a coin, or clean sandpaper.

Spots and stains
Immediate action is the key. To avoid spreading, always work inwards from the edge of the stain and don't rub too vigorously.
Most spills won't stain permanently if you act quickly.
There are exceptions of course but if you use our checklist you'll get good results in most cases.

| Maintenance of wool | Stain removal checklist | Maintenance of linen |
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